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Condensed MILK - Protecting those Left Behind: An Experimental Study of Life Microinsurance Purchase Decisions of Compartamos Banco's Clients in Mexico

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Condensed MILK - Protecting those Left Behind: An Experimental Study of Life Microinsurance Purchase Decisions of Compartamos Banco's Clients in Mexico

This "condensed" version is a summary of the full report on this project. MILK studied the demand for a life microinsurance product offered to over 1.8 million clients of Compartamos Banco in Mexico with a randomized control trial (RCT). The study measured the impact or price and marketing on insurance purchase and coverage, shedding light on the links among client value, pricing, information, and demand.

File Name: Condensed MILK-Protecting those Left Behind.pdf
File Type: application/pdf
Download: 726 times
Created Date: 10-01-2012
Author: Jonathan Bauchet, Emily Zimmerman, Barbara Magnoni and Derek Poulton
Publisher: MicroInsurance Centre at Milliman

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