Client Value:

Does microinsurance provide value to low-income policyholders and their families?

Much research has been done on client value microinsurance, but many gaps in understanding of client value remain. Our Landscape Matrix aggregates findings from existing studies and highlights gaps in understanding. MILK is focusing on two important questions that are reflected in these gaps:

  1. Does microinsurance help protect people from large shocks (high cost events) in comparison to other alternatives?
  2. To what extent is microinsurance effective in smoothing income or protecting assets of the poor when smaller shocks (low cost events) occur and if it is not, are there demand factors that are worthy of considering that make a case for value to clients of covering these small shocks with microinsurance?

MILK's client value work consists primarily of:

  • Conducting "client math" studies, which evaluate responses to large shocks, such as, death, fire, natural disasters, by people with and without insurance.
  • Collaborating with other researchers in the design of research methods and analysis of data.
  • Conducting original research to fill additional gaps.


Quote of the Day

"I was stranded in New York City during the 2003 blackout, and for the next two years, I carried a small flashlight in my backpack. The flashlight did not cost much, but its potential to help in another blackout was obvious and to use it I needed only to press a button. For microinsurance to be accepted on a massive scale, it cannot cost much, its value must be obvious, and it must be simple to use." -- Brandon Matthews | Head of Microinsurance, Zurich Financial Services

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1045 N Lynndale Drive
Suite 2E
Appleton, WI 54914
(920) 257-2179