What People Want: Investigating Inclusive Insurance Demand in Ethiopia


What People Want: Investigating Inclusive Insurance Demand in Ethiopia

One important barrier to insurance markets that are more inclusive is the necessity to better understand the needs of low-income and other un- and underserved populations. This demand research study aims to provide data and information regarding critical inputs to key microinsurance product development opportunities and requirements in Ethiopia. By examining the risks that low-income people face, how they manage them, and identifying gaps, the market can gain valuable inputs into product design, including benefits to offer, better distribution approaches, and marketing and communications strategies. 

The authors of this study are Katie Biese (MicroInsurance Centre at Milliman), Michael J. McCord (MicroInsurance Centre at Milliman), Katherine Baez (EA Consultants), Eamon Kelly (Independent Consultant), and Craig Thorburn (World Bank Group). 


File Name: What_People_Want_Insurance_Demand_in_Ethiopia_final.pdf
File Type: application/pdf
Download: 403 times
Created Date: 04-10-2018

Quote of the Day

"In terms of the relationship with insurers, the delivery channel must be the primary driver in product development." -- Mariana Torres | Compartamos

Follow us!

Join our Newsletter to receive updates!

Contact Us

1045 N Lynndale Drive
Suite 2E
Appleton, WI 54914
(920) 257-2179