The Women’s Market for Insurance: An Emerging Business Opportunity
As the appetite of women worldwide for risk mitigation offerings continues to grow, a strong business case has
emerged for insurance companies and banks to deliver tailored insurance solutions to the Women’s Market.
Understanding the financial needs of their Women’s Market customers, several Global Banking Alliance for Women
(GBA) members are already integrating insurance solutions as part of their holistic value propositions for women. This
InBrief explores the experiences of 12 GBA members and partners who participated in the GBA Women’s Market for
Insurance Working Group to size the business opportunity and share best practices over an eight-month period in 2017.
The MicroInsurance Centre at Milliman provided expertise and facilitated the Working Group.