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MILK Brief #7: A Microinsurance Puzzle: How do Demand Factors link to Client Value?

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MILK Brief #7: A Microinsurance Puzzle: How do Demand Factors link to Client Value?

Why should low-income people buy insurance? The quick answer is, of course; because they need it. Studies from across the developing world have confirmed this need for financial risk management tools. However, people who may need insurance do not always want it.If clients have not bought a seemingly valuable insurance product, the considerations outlined in this brief can help to shed light on possible reasons why.

File Name: 120111 MILK brief 7 - the demand puzzle.pdf
File Type: application/pdf
Download: 1174 times
Created Date: 01-11-2012
Author: Michael J. McCord, Barbara Magnoni and Emily Zimmerman
Publisher: MicroInsurance Centre at Milliman.

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