MILK Brief #7: A Microinsurance Puzzle: How do Demand Factors link to Client Value?
Why should low-income people buy insurance? The quick answer is, of course; because they need it. Studies from across the developing world have confirmed this need for financial risk management tools. However, people who may need insurance do not always want it.If clients have not bought a seemingly valuable insurance product, the considerations outlined in this brief can help to shed light on possible reasons why.
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