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MILK Brief #7: A Microinsurance Puzzle: How do Demand Factors link to Client Value?

1129 Downloads

MILK Brief #7: A Microinsurance Puzzle: How do Demand Factors link to Client Value?

Why should low-income people buy insurance? The quick answer is, of course; because they need it. Studies from across the developing world have confirmed this need for financial risk management tools. However, people who may need insurance do not always want it.If clients have not bought a seemingly valuable insurance product, the considerations outlined in this brief can help to shed light on possible reasons why.

File Name: 120111 MILK brief 7 - the demand puzzle.pdf
File Type: application/pdf
Download: 1129 times
Created Date: 01-11-2012

Quote of the Day

"In terms of the relationship with insurers, the delivery channel must be the primary driver in product development." -- Mariana Torres | Compartamos

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