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MILK Brief #7: A Microinsurance Puzzle: How do Demand Factors link to Client Value?

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MILK Brief #7: A Microinsurance Puzzle: How do Demand Factors link to Client Value?

Why should low-income people buy insurance? The quick answer is, of course; because they need it. Studies from across the developing world have confirmed this need for financial risk management tools. However, people who may need insurance do not always want it.If clients have not bought a seemingly valuable insurance product, the considerations outlined in this brief can help to shed light on possible reasons why.

File Name: 120111 MILK brief 7 - the demand puzzle.pdf
File Type: application/pdf
Download: 1147 times
Created Date: 01-11-2012

Quote of the Day

"I was stranded in New York City during the 2003 blackout, and for the next two years, I carried a small flashlight in my backpack. The flashlight did not cost much, but its potential to help in another blackout was obvious and to use it I needed only to press a button. For microinsurance to be accepted on a massive scale, it cannot cost much, its value must be obvious, and it must be simple to use." -- Brandon Matthews | Head of Microinsurance, Zurich Financial Services

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