Resources

MILK Brief #33: "The Right Touch" - Reducing Distribution Costs in Alternative Channels for Microinsurance

1672 Downloads

MILK Brief #33:

Insurers often look to alternative channels – such as financial institutions, utility companies, retail chains, and even telecoms – to reduce costs and expand the scale of microinsurance. However, ensuring that clients trust and perceive value in a product can be difficult and can require a higher touch approach to distribution, at consequently higher costs. Can we effectively sell insurance to low-income clients without significant levels of interaction or “touch” with the buyer and / or end user? What kinds of clients might be willing to buy insurance through lower cost, lower touch channels?

The MILK project partnered with regional insurance company Suramericana in Colombia to implement an exploratory study of insurance demand in two of its alternative distribution channels with distinct touch levels (a high touch and a lower touch mechanism). Our observations have important implications for those considering ways to economize costs of microinsurance distribution. 

File Name: MILK Brief 33 - The Right Touch.pdf
File Type: application/pdf
Download: 1672 times
Created Date: 05-02-2014
Publisher: MicroInsurance Centre at Milliman

Quote of the Day

"[Microinsurance] is an opportunity [for insurers] to be relevant" - Joan Lamm-Tennant | CEO, Blue Marble Microinsurance

Follow us!

Join our Newsletter to receive updates!



Contact Us

1045 N Lynndale Drive
Suite 2E
Appleton, WI 54914
(920) 257-2179