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What can behavioural science tell us about the financial decisions of women? Evidence from a systematic review of behavioural interventions

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What can behavioural science tell us about the financial decisions of women? Evidence from a systematic review of behavioural interventions

Abstract from publication: Women are significantly less likely to use formal banking services than men, due to a range of barriers to access and use. A lack of gender-disaggregated data makes it difficult to identify specific ways in which women may interact with financial products and services differently than men. One area that is little understood is what influences women’s decisions around enrolment in, or use of, financial products. A growing number of studies in the field of behavioural science are examining factors that influence financial decisions. This paper reports on the effectiveness of various behavioural interventions that could reasonably be applied by financial services providers. It first examines the evidence on interventions that influence savings, credit, payments and insurance decisions by all adults. It then focuses specifically on interventions that show promise to improve service delivery for women.

File Name: What-can-behavioural-science-tell-us-about-the-financial-decisions-of-women_Cenfri-IDRC_April-2018.pdf
File Type: application/pdf
Download: 179 times
Created Date: 04-24-2018

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"In terms of the relationship with insurers, the delivery channel must be the primary driver in product development." -- Mariana Torres | Compartamos

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