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Price, information, and demand for life microinsurance: and experiment in Mexico (PPT)

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Price, information, and demand for life microinsurance: and experiment in Mexico (PPT)

Jonathan Bauchet presents the findings of MILK's randomized control trial in Mexico, which sought to understand how sensitive potential clients are to changes in the price of life microinsurance coverage, as well as whether the type of marketing information influences coverage. Presented at the 9th International Microinsurance Conference in Jakarta, November 2013. 

File Name: Price, Information, and the Demand for Life Microinsurance (Bauchet).pdf
File Type: application/pdf
Download: 816 times
Created Date: 11-13-2013
Author: Jonathan Bauchet
Publisher: MicroInsurance Centre at Milliman

Quote of the Day

"The key message is - don't oversell microinsurance" - Shawn Cole Professor of Graduate Business Administration, Harvard University

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