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MicroSave Briefing Note # 154 Behavioural Insights in Insurance – A Background Note

466 Downloads

MicroSave Briefing Note # 154 Behavioural Insights in Insurance – A Background Note

 

In this Note, we highlight some of the behavioural 
explanations for insurance purchase and use decisions. 
Through the lenses of both academic and business 
understanding, we explain the rationale of consumer 
behaviour and delineate some probable behavioural 
triggers for positive decisions. 

 

File Name: BN_154_Behavioural_Insights_in_Insurance.pdf
File Type: application/pdf
Download: 466 times
Created Date: 09-30-2014

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