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MicroSave Briefing Note # 154 Behavioural Insights in Insurance – A Background Note

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MicroSave Briefing Note # 154 Behavioural Insights in Insurance – A Background Note

 

In this Note, we highlight some of the behavioural 
explanations for insurance purchase and use decisions. 
Through the lenses of both academic and business 
understanding, we explain the rationale of consumer 
behaviour and delineate some probable behavioural 
triggers for positive decisions. 

 

File Name: BN_154_Behavioural_Insights_in_Insurance.pdf
File Type: application/pdf
Download: 481 times
Created Date: 09-30-2014
Author: Premasis Mukherjee, Lisa Chassin, Anup Singh, Abhay Pareek

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"So, let's get beyond the false dichotomy of either helping clients OR maximizing products. Let's get beyond policies and premium, addressing customer's actual needs and finding ways to make them happy about paying us for our assistance." - Paul Carroll

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