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Microinsurance in Focus No. 1: Marketing: Promoting Insurance to the Poor

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Microinsurance in Focus No. 1: Marketing: Promoting Insurance to the Poor

This installment looks at promoting microinsurance and steps that can be taken to help overcome reluctance to a new product.

File Name: MiFocus 1_Marketing.pdf
File Type: application/pdf
Download: 687 times
Created Date: 09-30-2007
Publisher: CGAP

Quote of the Day

"Poverty alleviation benefits are magnified when microloans are supplemented with savings and insurance products." -- Mary Ellen Iskenderian | Women's World Banking

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