Microinsurance intermediary interview - Afua Boahemaa Donkor, Star Micro
As a follow up to our previous paper on the Business Case for Microinsurance-only Multinational Intermediaries (see MILK Brief #19, January 2013), the MicroInsurance Centre’s MILK Project team conducted a series of interviews with key management of multinational microinsurance intermediaries to try to answer some of the outstanding questions raised in the first paper. This Q&A with Afua Boahemaa Donkor is the second of four interviews, culminating in a final short paper that brings together the lessons we have learned regarding the business case for microinsurance intermediaries.
In this short interview, MILK and Afua discuss Star Micro's status as a standalone affiliate of the commercial insurance firm Star Group, its relatively quick attainment of profitability, its shift in strategy from indvidual to group sales, and its use of innovative distribution channels. Star Micro’s financial highlights from 2008-2012 are provided.
|File Name:||Business case for intermediaries interview - Afua Donkor Star Micro.pdf|