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developing partnerships to insure the world's poor
MILK Project
Clarification Note
Discussion Notes are focused on research MILK will be doing and what we hope to learn through this future research.
Briefs are about research that has been completed and indicate lessons learned from that work.
MILK Brief #7: A Microinsurance Puzzle: How do Demand Factors link to Client Value?
| Document Information | |
| Name: | MILK Brief #7: A Microinsurance Puzzle: How do Demand Factors link to Client Value? |
| Abstract: | Why should low-income people buy insurance? The quick answer is, of course; because they need it. Studies from across the developing world have confirmed this need for financial risk management tools. However, people who may need insurance do not always want it. If clients have not bought a seemingly valuable insurance product, the considerations outlined in this brief can help to shed light on possible reasons why. |
| Filename: | 120111 MILK brief 7 - the demand puzzle.pdf |
| Published: | 01/11/2012 |
| Author: | Michael J. McCord, Barbara Magnoni, and Emily Zimmerman for MILK |
| Country: | Global |
| Language: | English |