Milk Project

Business Case:

Is there a business case for microinsurance among insurers and delivery channels?

Existing research on the business case for microinsurance focuses on how to operate successfully in the microinsurance field, but tells us little about whether and under what conditions a profit motivated firm should enter or maintain operations in microinsurance. Our Landscape Matrix aggregates findings from existing studies.

MILK is using a combination of case studies and a global analysis of the microinsurance industry to begin to fill the gaps in understanding of the business case for microinsurance.

MILK's business case work consists primarily of:

  • Completing 15 original case studies of insurers, intermediaries, and distributors grouped by product and country.
  • Leveraging (and where appropriate, updating) 20 to 30 existing case studies.
  • Conducting in-depth analysis on various large intermediaries
  • Linking with other research and data collection efforts to provide a broader analysis of the microinsurance industry and emerging trends.

MILK Working Definition of Business Case

Is the investment of capital and other resources in microinsurance justified over time such that the benefits, costs and risks balance out to create a commercial rationale for an insurer, intermediary or distributor seeking to enter and / or maintain a position in microinsurance?

Quote of the Day

"I was stranded in New York City during the 2003 blackout, and for the next two years, I carried a small flashlight in my backpack. The flashlight did not cost much, but its potential to help in another blackout was obvious and to use it I needed only to press a button. For microinsurance to be accepted on a massive scale, it cannot cost much, its value must be obvious, and it must be simple to use." -- Brandon Matthews | Head of Microinsurance, Zurich Financial Services

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Contact Us

MicroInsurance Centre
1045 N Lynndale Drive Ste 2E
Appleton, WI 54914